Upstart Nova Scotia seafood processor making big waves in the salmon market segment with innovative packaging and a truly unique product offering
BY GEORGE GUIDONI, EDITOR
PHOTOS BY DARRELL MUNRO
Just because you may be a small fish in a big pond doesn’t mean you can’t reel in some bigname heavyweight customers to help your business grow and proper—so long as you have an outstanding innovative product to sell and a perfect package to market and merchandise it for maximum shelf impact.
Which is exactly what Doug Park, a 44-year-old co-founder, president and chief executive officer of the Blandford, N.S.-based seafood processor Cedar Bay Grilling Company Ltd. has been doing for the past four years with a unique line of frozen-salmon products packaged in high-quality, ready-to-grill portion packs that enable consumers to prepare mouthwatering and highly nutritious meals without having to handle or touch the fish until it’s actually ready to eat and enjoy. more (pdf) …